Topic selection in Content Marketing 3 ways to generate new ideas

Topic selection in Content Marketing: 3 ways to generate new ideas Quality is more important than quantity in content marketing. However, without the regular publication of new content, you will find it difficult to generate ongoing inbound traffic. Therefore, you will need an action plan to guarantee continuous content production. This will ensure you always have enough ready-made ideas for example, via systematic research, observation and inquiry. Quality is more important than quantity in content marketing. However, without the regular publication of new content, you will find it difficult to generate ongoing inbound traffic. Therefore, you will need an action plan to guarantee continuous content production. This will ensure you always have enough ready-made ideas for example, via systematic research, observation and inquiry.Before we present three of the most effective methods for finding topics, we have one important piece of advice for you:Whenever you plan content, always align your ideas with the interests, problems and needs of your targe t audience. This requires a change of perspective!Anyone who pursues only his or her own interests is losing immeasurable potential in terms of reach and interactions, which, of course, also means recommendations and conversions.Method 1: Find out what those you wish to reach are searching forWhat do your customers and prospects talk about? What questions is your target audience asking that your present content has not yet answered? Although this is similar to keyword research, there are further steps you can take to gather this data:? Analyze trends with Google Trends, trending hashtags (on different platforms), or platforms like BuzzSumo. Find out why certain content has become a trend and consider how you can add value to the discussion.Search on Twitter? Find inspiration from popular searches and search suggestions. If you enter your keyword in the Google search bar, this will trigger additional suggestions. Perhaps these will prompt ideas for new content Look at the search resu lts in detail. What results are displayed for your keywords? Are they satisfactory, or could you provide your target audience with even better results?The search engine expert Olaf Kopp maintains that the type of search question essentially governs the type of content because Google uses it to provide information about what the seeker wants to find (the search intent) - and this in turn must govern what you should provide.You should also pay attention to content formats and perhaps consider whether a video or some form of presentation might be more effective than a text (see also Method 3).Google search results for the keyword phrase topic selection Method 2: Listen carefully to customers and prospectsThis method adopts a similar approach to the first but refers specifically to your existing customer community. Most likely you have already collected data and information about this group and thus will be able to empathize with their needs. Its very important to always listen carefull y to this group whenever you are planning new content:? What questions do your customers or prospects ask via email and on the phone? Can you produce new content based on this information? However, you must remember not to disclose names and keep personal information secure at all times.? Do they ask specific questions which may suggest how you could improve your product or service?You could gather suggestions and use them to create new content (e.g. surveys, interviews or reviews).? What does your target audience discuss on social media? You could use monitoring tools to track discussions and gain ideas for your content marketing. If you can produce content fast, it is also a good tactic to actively participate in discussions and contribute new content with added value. Using this method, you might even make contact with potential customers.? Are there opinion leaders in your industry? Or bloggers who publish opinions and thereby provide suggestions for improving your product? How does your community respond to this content? If appropriate, can you collaborate, or even build a long-term relationship and work together regularly? Then, you will not only benefit from additional coverage but also gain credibility and support at the same time.? And finally, take a look at your competitors. What do they talk about, what content do they publish and what feedback do they in turn receive from their community? Gain access to these ideas and act on them quickly. Ideally, you should at least be able to impress, and perhaps even win, some new customers.Method 3: Revise and recycle existing contentThis third method does not actually involve the production of new content. Your content does not always have to be new; it is often enough for it to be updated, modified or revised.If you have access to existing content, you should do this exercise regularly.First, because Google pays attention to new content but also because you continuously improve the quality of your content and thereby increase its added value for your target audience. This will benefit your search engine positioning in the long run.You can modify and rework existing content by:1. Content Optimization: You can optimize your content to meet your end goals. What do you want your content to achieve? Do you want to generate leads, or are you seeking viral distribution? Consult your existing data on user behaviour to discover further potential, and revise your content accordingly, and/or try a visual approach.2. Content-Recycling: Use existing content multiple times, for example by creating new formats in order to access new platforms. Create infographics, display your products in presentations, or combine several texts to create an e-book. This will reduce your production costs while also expanding your content portfolio, which has positive implications for your long-term visibility and discoverability online.ConclusionThese three methods can help you find regular new input for your conten t planning. Make sure to assess each idea you generate carefully before you make any decisions about implementation as not every lead will turn out to be content friendly. However, keyword research and analyzing the results of your own content strategy are, of course, essential.Tip: Log and prioritize your ideas. Over time, this will build up a valuable editorial calendar you can draw upon freely, saving you time and money in the process.

bob essays

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Dying to be Thin Assignment Example | Topics and Well Written Essays - 500 words

Dying to be Thin - Assignment Example old Erin, who starved herself, under the illusion that she was fat and ugly, even when she was way below her normal weight and at the verge of death due to malnutrition. In Chapter 6, Jennifer Schmid, who is a victim of another form of anorexia, is unable to balance diet and workout. She eats well but burns a lot more, while exercising, than what she is capable of consuming. And in Chapter 7, we see Anne Chavarro, who suffers from Bulimia, taking to purging to keep up with her binge eating habits. What surprised me the most, was the fact that these eating disorders possessed the power to make human beings capable of withstanding all emotional and physical hardships or of resorting to extremely unpleasant methods like purging or of even putting themselves through starvation which is the worst a human body could suffer, just to be extremely thin. The victims seemed only too pleased about having a disease which left them a subject of admiration, even if it came with a death warrant. Towards the end of Chapter 2, Dr. Joan Jacobs Brumberg, talks about cases of anorexia recorded in history, of women who lived hundreds of years ago. She opines that the common theme in those instances is that those women were using the appetite to express different things, depending upon their historical situation. In Chapter 1, we learn about how Katey Tracey starved herself in a desperate attempt to be accepted by her teacher as the best dancer in her group. Eleena Melamed, another ballet dancer, talks out in Chapter 5, about what led her to anorexia. Her story matches more or less with that of Katey Tracey. It could be said that they were expressing their need to be accepted and admired. Erin, who felt lonely and insecure when her mother had to stay away for a year, took to starvation, to become thin and look glamorous, in order to attract the attention of those around her. She also admits to have been sexually harassed, which added to her feeling of insecurity. Here, she is

Influence of Ideology on the criminal justice system and how criminal Essay

Influence of Ideology on the criminal justice system and how criminal justice policies are created from ideology - Essay Example The use of ideology is a permanent hidden agenda because it masks the reality and not even scholars question that. There is general confusion between ideology and criminological theory and which influences the structures and the processes of the criminal justice system, People are made to believe they are influenced by ideology while all the answers lie in the criminological theory as it is the one that is based on research and not beliefs and assumptions like the ideology (Williams and Robinson, 2004). The first assumption is that ideology controls the criminal justice process and system but this does not seem to be the case from research. The reality of this situation is that ideology is just as a mask and term coined by scholars to confuse them of the real happenings in the criminal justice system. The other assumption of ideology is that it will be able to bridge the gulf present between the reality and what actually happens in the criminal justice system. This is assumed to be possible by incorporating the humanity aspect which has all along been lacking in the criminal justice system. This is a great assumption on the part of the proponents of the criminal justice system and they only have to move from the theoretical aspect to the practical aspect of the assumption to see if it will actually work. The other assumptions according to the article are that ideology will be able to encourage the critical analysis of criminal justice system, it will be able to assess the implications of crime in as far as issues of social and political nature are concerned. The other major assumption is that ideology will be able to lead the process of rethinking about reorganization of the present criminal justice as it is and make different approaches. Ideologies are used in various areas of policy making such as ethics, punishment, law making, justice, in economic and power, in

School Speech Essay Example for Free

School Speech Essay Good evening to Dr S. Pillay, the staff of Sunford Primary, members of the governing body, parents and learners. It is indeed an honourable privilege to be part of this momentous occurrence in the calendar of Sunford Primary. I thank Dr. S. Pillay and her team of dedicated staff for this prestigious opportunity. During the past decades Sunford Primary has proved itself to be an invaluable asset to the local community in the facet of early childhood education and development. Being a resident in the area and having had my son, Pranav attend this school has given me insight into the dedication of the exemplary principal and her staff who all excel in their teachings. A teacher is a leader within a scholastic component of education, thus creating a stimulating and secure atmosphere where a child can learn, be happy and gain confident. Parents also have a duty to work hand in hand with the educator and their child, to ensure the best possible education, upon which the child can build his/her career. Remember we as parents want education for our children by which character is formed, strength of mind is increased, their intellect is expanded and by which, they can stand on their own feet. Tonight’s awards function is set out to acknowledge all the top achievers of Sunford Primary in their respective grades. I congratulate each and every awardee for all your hard work and your exceptional results. May you always ride the tide of success. To all the other children remember what works for one child may not necessarily work for another, each child is unique and special. Education should be a fun voyage of discovery. Learning is an everyday thing; give it your best that is what’s important. To all learners Young adults and little children The future is up to you Increase your knowledge and wisdom In order to lead a bright tomorrow. To the Grade seven learners , who are embarking on secondary education, you have a solid foundation, embrace your future with optimism and raise above all challenges to fulfil your dreams and aspirations, although much has been achieved much more remains to be done. Take courage from the past and build thereon for the future. Remember it is choice and not chance that determines your destiny. God bless each and every one of you.

Grace Kelly :: essays research papers

Even before Grace Kelly married a prince, she had the aura of a princess. Frank Sinatra once commented, "Grace was a princess from the moment she was born." She had remarkable elegance and sophistication that made her different from other Hollywood actresses. Some say she had an undertone of fire beneath her charm. Alfred Hitchcock, who directed her in three films, called her "a snow covered volcano". Grace was born into a family of fame and success. Her father was a wealthy bricklayer, her brother was a champion sculler, and her uncle, George Kelly was a famous playwright. They set a hard example to follow and Grace sometimes felt pressured by her family’s reputation for prosperity. She lived up to and even surpassed the fame of her family members. Grace served many roles in her life as an actress, princess and mother. 	When Grace Kelly first walked on stage as Virgin Mary at age six, people knew she was magic. She had a passion for the stage that her father could not understand. He had a poor opinion of the acting profession, but then his daughter had always been a mystery to him. Being so energetic and outgoing himself, he found it hard to understand a daughter who enjoyed sitting still, reading or writing. Grace begged him to enroll her in the American Academy of Dramatic Arts in New York and he reluctantly agreed. Her mother also disapproved of sending her to New York. She worried about the dangers lurking in wait for an innocent girl in New York City, but Sending Grace to the Academy proved to be a valuable decision. Grace loved the Academy and worked hard there, modeling in her spare time. She faced many rejections before she landed her first film role, Fourteen Hours in 1951. She also starred in many other films such as High Noon, High Society and Rear Window. Perhaps her best role of all was in The Country Girl, where she played the shabby wife of an alcoholic. Before, she had mostly played roles that were similar to her own personality. In The Country Girl, she broke free from this restraint to play a depressed, bedraggled woman. Many people, including her costar Bing Crosby, opposed to her playing this role. They saw her as being too genteel. Her extraordinary performance stunned the world, and she won the Academy Award for Best Actress in 1954.

Free Indirect Discourse in Emma

Free and Direct Discourse in Jane Austen’s, Emma Jane Austen is often considered to have one of the most compelling narrative voices in literature. Blurring the line between third and first person, Austen often combines the thoughts of the narrator with the feelings and muses of the focalized character. Emma is perhaps her most prominent example of free indirect discourse, where the narrator’s voice is often diffused into that of the characters. In the following passage, Emma takes on her role at match-maker between Mr. Elton and Harriet Smith, two naive and somewhat air-headed characters in the novel.Mr. Elton was the very first person fixed on by Emma for driving the young farmer out of Harriet’s head. She though it would be an excellent match; and only too palpably desirable, natural, and probable for her to have much merit in planning it. She feared it was what everybody else must think of and predict. It was not likely, however, that anybody should have equa led her in the date of the plan, as it had entered her brain during the very first evening of Harriet’s coming to Hartfield. The longer she considered it, the greater was her sense of expediency.Mr. Elton’s situation was most suitable, quite the gentleman himself, and without low connections; at the same time not of any family that could fairly object to the doubtful birth of Harriet. He had a comfortable home for her, and Emma imagined a very sufficient income; for though the vicarage of Highbury was not large, he was known to have some independent property; and she thought very highly of him as a good humoured, well-meaning, respectable young man, without any deficiency of useful understanding or knowledge of the world. (Austen, 88)The narrative technique used in this passage is clearly free indirect discourse. There is a definite blur between the narrator and the character, who in this case is Emma, as it often is. The very first sentence delves into Emma’s p lotting thoughts of connecting Mr. Elton and Harriet. Austen then goes on to say that Emma has been the first to think of this, as she did so at Harriet’s first arrival in Hartfield. It almost sounds as if Austen is bragging that Emma was the first to think of this earthshattering idea, but then again, was it Austen or Emma who was bragging? It is hard for the reader to decide.Emma thought the idea so obvious that everyone must have already thought it, but what made her idea better was that it was had first. If a strict third person narrator would have related Emma’s idea to us, we would not get as much insight into why it was such a good idea and Emma’s thought process on it. Perhaps a third person narrator would have simply said, â€Å"and then Emma had the idea that Mr. Elton could replace the unworthy farmer. † In the next couple of sentences, Emma continues her stream of consciousness by listing the qualities that make Mr. Elton a suitable match for Harriet.This portion of the passage reflects Emma’s subjectivity and can be considered â€Å"a transcript of [her] conscious thought† (Gunn, 40). These considerations were not being made by the narrator. The person telling Emma’s story has no gain or loss in who Harriet decides to marry, but to Emma, it is of the utmost importance. This shows that the stream must be originating from Emma’s consciousness, and not that of the narrator. The reader can hear Emma’s judgments especially in the phrase, â€Å"quite the gentleman himself,† which shows that she thinks all of these qualities that Mr.Elton possesses makes him a worthy gentleman, and thus a candidate for Harriet’s love and affection. Even the style that this phrase is uttered in is representative of a stream of thought. It is interjected into the sentence discussing Mr. Elton’s suitability. Had a strict, third person narrator written this sentence, it would have been more c rafted and less conversational. The entire concept itself is not entirely necessary for the reader to follow, but it helps to understand the character of Emma and why she feels such a need to be a match maker among her acquaintances.Emma also expresses her thoughts about Harriet’s suitability in the following sentence, although it is brief. She says of Mr. Elton that he is, â€Å"at the same time not of any family that could fairly object to the doubtful birth of Harriet. † Here, it is Emma, not the narrator, who is acknowledging Harriet’s inferior and â€Å"doubtful† birth. It is Emma who does not think that it will be an issue to be acted upon for the simple reason that Mr. Elton has no family to object to the union. Although Emma’s voice is very prominent in this passage, the third person narrator still remains, which is what essentially makes it Austen’s style of ree indirect discourse. In phrases such as, â€Å"Emma imagined,† or , â€Å"she thought,† the reader is forced to considered that the third party narrator is still present and relating the story. Some literature theorists consider this â€Å"contamination† to free indirect discourse (Gunn, 40). Instead of contamination, I think it is what makes Austen’s narrative voice so interesting. The reader must stay attentive in order to follow the stream of consciousness wavering between the narrator and the characters.While being told the story, the reader is also made aware of more minute details that they may not have been presented with had the story been told without free indirect discourse. The fact that the two voices do intermingle so often is a suggestion â€Å"that the distinction between them is arbitrary, at least in Austen’s fiction† (Gunn, 40). Although Emma’s thoughts are freely transcribed within Austen’s passages of free indirect discourse, the ever-present narrator remains in order to guide th e characters in their thoughts as to what needs to be presented to the reader.The 2009 BBC film version of Emma did a very nice job reflecting Emma’s thoughts throughout the movie with voice overs while showing a tight shot of her face on the screen and her respective facial expressions to the thoughts she was having. In this movie, the narrator was removed when Emma pondered over her thoughts. An interesting way to do it could be that the narrator remains, still telling the story through free indirect discourse just as in the novel and filming it in a similar way to the BBC version.The narrator would speak almost directly from the novel and Emma’s facial expressions would still reflect her passions about what was being said. In this particular passage, the narrator would be speaking Emma’s thoughts on Mr. Elton’s qualifications while Emma reacted. This would still allow the story to be told from a third person point-of-view while simultaneously allowing the viewer free range of Emma’s thoughts. Resources: Jane Austen’s Emma in electronic form Gunn, Daniel. â€Å"Free Indirect Discourse and Narrative Authority in Emma. †Ã‚  Free Indirect Discourse and Narrative Authority in Emma. 12. 1 (2004): 35-54. Print.